Free Tools / Engagement Rate Calculator
Paste the counters from Pinterest Analytics. Get your save rate, Pin click rate and outbound click rate calculated against impressions — the denominator Pinterest's own metrics glossary uses — plus which of the three is holding your total down.
The number of times your Pins were on screen — in the home feed, a category feed or search results.
Counted when someone saves your Pin to one of their own boards. Pinterest's nearest equivalent to a share.
Taps that open the closeup view. The user stays on Pinterest — this is not a click to your website.
Formerly 'Link clicks'. Clicks that leave Pinterest for the destination URL on the Pin. This is the traffic metric.
People who viewed or engaged with your Pins in a rolling 30-day window. A follower count works here too — but see the warning it produces.
Left out of the headline rate on purpose. Pinterest's glossary definition of engagements lists saves, Pin clicks and outbound clicks only.
Engagement rate (by impressions)
1.60%
800 engagements / 50,000 impressions x 100
Share of total engagements — saves, Pin clicks, outbound clicks.
Save rate
1.04%
520 saves
Pin click rate
0.42%
210 Pin clicks
Outbound click rate
0.14%
70 outbound clicks
Because all three share the same denominator, the three rates above add up to your engagement rate — 1.04% + 0.42% + 0.14% = 1.60%, give or take the rounding shown here. That is the whole point of using impressions: it tells you which component is the one moving your total.
Saves dominate, clicks do not follow
65.0% of your engagements are saves and only 8.75% are outbound clicks. People are filing the Pin for later rather than acting on it now. That split usually means one of two things: the image already delivers the whole payoff, so there is no reason to click; or the destination does not obviously continue what the Pin promised. Saves are still valuable — a save re-distributes the Pin — but if traffic is the goal, this gap is where it is being lost.
Read the total as an approximation
Pinterest counts saves, Pin clicks and outbound clicks as three separate metrics, and we have found no documentation confirming whether a single journey — open the closeup, then click through — increments both the Pin click and the outbound click counter. If it does, summing them counts that person twice and your true unique-engagement rate is a little lower than the headline number. The three component rates are unaffected; only the sum is exposed to this.
Pinterest's metrics glossary is unambiguous about the denominator. Save rate is defined as total saves of your Pins divided by the total number of times your Pins were on screen. Outbound click rate is total clicks to the destination URL divided by the same on-screen total. And engagement rate is total engagements — saves, Pin clicks and outbound clicks — divided by the number of times your Pins were seen. Impressions is the denominator in all three. Written out:
Engagement rate = (saves + Pin clicks + outbound clicks) / impressions x 100
A worked example from Sprout Social's guide: 800 engagements against 50,000 impressions is 1.6%. That is the calculation this page runs, which is why the fields above are named exactly as Pinterest names them.
Most of the free Pinterest engagement calculators you will find divide by follower count. On Instagram that is reasonable, because a post mostly reaches the people who already follow the account. Pinterest is not that platform. It is a search engine with a feed attached, and a Pin's distribution comes overwhelmingly from search results, related Pins and category feeds — so an account with 200 followers can run six figures of impressions in a month. Divide engagements by 200 and you get a number that can comfortably exceed 100% and means nothing at all.
There is a legitimate audience-based formula — engagements divided by total audience — and this tool will compute it if you enter your monthly total audience. What you cannot do is compare it to an impressions-based figure. On the very same post the two can differ by roughly a factor of ten. Whenever you see a Pinterest engagement rate quoted without its formula, you are being shown a number whose scale is unknown.
Pinterest Analytics requires a business account. From the top-left menu, choose Analytics > Overview for account-level totals, or Analytics > Content and then an individual Pin for per-Pin figures. The date range defaults to the trailing 30 days and the selected range can be exported as CSV, which is the easiest way to keep a month-over-month record.
Pinterest reports impressions, saves, Pin clicks, outbound clicks and follows for every Pin regardless of format. The Overview section displays impressions, total audience, engagements and engaged audience. Watch that pairing carefully: impressions and engagements are event counts, while total audience and engaged audience are people counts over a rolling 30-day window. Mixing an event count with a people count is the single most common way a calculated rate ends up meaningless.
You will find pages confidently stating that a good Pinterest engagement rate is 1-2%, or 1-3%, or 1.5-3%, or that anything above 3% is strong — and, on other pages, that standard Pins average 0.15-0.25%. Those ranges cannot all be true, none of them cites a dataset, and we will not repeat them here. The measurement vendors that do publish large-sample social benchmarks do not cover Pinterest: Rival IQ's annual report analyses roughly 2,100 brands across 14 industries on Instagram, Facebook, TikTok and X, and Pinterest is not among them.
The comparison that does work is against yourself. Run the same calculation on the same date-range length, month after month, for the same account. A move from 1.1% to 1.6% on your own Pins is a real signal. A gap between your 1.1% and a stranger's unsourced “good is 3%” is not.
Because all three components share the impressions denominator, they add up to the total — which turns one blended percentage into an actual diagnosis.
A low save rate is usually a relevance problem. A save is Pinterest's nearest equivalent to a share: the Pin goes onto someone else's board and keeps circulating. If people see the Pin and do not file it, the creative or the keywords are putting it in front of the wrong searches.
High Pin clicks with low outbound clicks means the closeup view is not converting. A Pin click opens the detail view and the user stays on Pinterest; only an outbound click leaves for your URL. Curiosity is landing, follow-through is not — that gap lives in the title, the description and whether the destination obviously continues what the image promised.
High saves with almost no outbound clicks points at the promise itself. Either the image already gives away the whole answer, or the destination does not deliver it. It is also worth checking the image dimensions: Pinterest recommends 1000 x 1500 px at a 2:3 ratio and warns that other ratios may hurt performance because off-ratio images get truncated in the feed. Anything taller than roughly 1000 x 2100 px is cropped at the bottom — where the call to action usually sits. Our pin size guide has the full spec, including the 20 MB image and 2 GB video file limits.
Outbound clicks and the sessions your web analytics attributes to Pinterest will never match exactly, and the way to narrow the gap is to tag your destination URLs. The five standard campaign parameters are utm_source, utm_medium, utm_campaign, utm_term and utm_content; GA4 also recognises utm_id, utm_source_platform and utm_creative_format. The spelling matters — lowercase, with the utm_ prefix. Google's Campaign URL Builder is the official way to generate correctly formatted tagged URLs, and it is the sanctioned route to reconciling Pinterest's outbound click counter against sessions on your own side.
A rate is only useful if you have enough Pins to move it
PinGrow bulk-schedules fresh Pins and writes keyword-led titles and descriptions — the two levers behind save rate and outbound click rate — so next month's numbers have something new to measure.
Try PinGrow FreePoint it at Amazon, your Gumroad page or your own shop. It writes the pin from real Pinterest keyword data, attaches your link, and publishes on your schedule, week after week, until you say stop. Add a product to your store and it gets pinned on the next run.