Free Tools / Character Counter
Type or paste your text to see exactly how much space you have left.
Put your main keyword in the first 40 characters — that's all that shows in the feed.
Use 2-3 keywords naturally in the first two sentences. Skip hashtags — Pinterest stopped using them for search.
Use descriptive search terms, not clever names. "Kitchen Ideas" beats "My Dream Space".
Describe what you pin about — Pinterest uses your bio to recommend your profile to new users.
Pinterest silently truncates text that exceeds the character limit. Your pin title gets cut off at 100 characters in the feed, and only the first 50-60 characters show on mobile. Pin descriptions have a 500 character maximum, but the first two lines (roughly 100 characters) matter most since users have to tap to expand. Board names cap at 50 characters and profile bios at 160.
For Pinterest SEO, front-load your keywords. Place the most important search terms in the first half of your title and the opening sentence of your description. This ensures they remain visible even when text is truncated.
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